What are the grocery retailers and food brands doing about this?
Most of the major supermarket retailers in the UK welcome the campaign and have committed to work with WRAP (Waste Resources Action Programme) to identify ways they can help us, their customers, to reduce the amount of food thrown away. This might be through providing more information (recipes, how to store food better etc), the types of products sold (ranges of portion sizes, resealable packaging etc), the way food is sold (e.g. “half price” rather than “two for one” on food that goes off quickly) and so on.
