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What are the greatest benefits (and toughest aspects) of self-publication?

April 26, 2017aspects Benefits toughest

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What are the greatest benefits (and toughest aspects) of self-publication?

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Control of the project as a whole — publicity, production, and design — is hugely satisfying. The toughest part is getting attention for a book that’s not legitimized by a company. It helped a lot that it was obvious that I had chosen self-publishing rather than it be by default.