what are the genuine areas of conflict between law and outrage management?
Let me start by conceding the number one reason why attorneys dislike outrage management: It is always possible that a legally ill-advised outrage management strategy can have disastrous legal repercussions. I will repeat this acknowledgment periodically throughout what follows. A LEGALLY ILL-ADVISED OUTRAGE MANAGEMENT STRATEGY CAN HAVE DISASTROUS LEGAL REPERCUSSIONS. Of course a litigation strategy that is ill-advised from an outrage management point of view can have disastrous repercussions on stakeholders’ outrage and the client’s reputation. That’s true too. The two criteria – protecting the client from adverse legal outcomes and protecting the client from stakeholder outrage – are independent. Sometimes they are compatible. Sometimes they are in conflict. Sometimes they seem to be in conflict but can be reconciled with a little effort. Sometimes you just can’t tell for sure. Understandably, even appropriately, lawyers are a lot more focused on one of the two criteria than on the o
