What are the future strategies of Himalaya in South East Asian markets?
Himalaya is positioned as a niche-boutique brand in the South East Asian market. Our consumers regard us as a premium brand with popular appeal. As part of our business strategy, we have positioned Himalaya as a mainstream brand rather than an Indian company catering to the needs of the ethnic communities in these markets. This strategy has worked very well for us, with a wide cross-section of people buying into the Himalaya brand and using our products. Over the next few years we will focus on building visibility and increasing accessibility by expanding our retail presence. Himalaya will also enter new markets within this region, launch new products and push ahead with an intensive public education drive to generate awareness about contemporary scientific ayurveda. The essence of this public education drive is to ensure that people are made aware of the medicinal and therapeutic properties of herbs and are not using a product without understanding the action of a particular herb. Sin
