What are the future plans vis-a-vis cricket which seems your major attraction?
The majority might enjoy cricket but there are people who enjoy football, tennis, basketball, golf, WWF, hockey and even kabaddi. We are not in the business of cricket programming alone. We are sports service providers. If 80 per cent want cricket, we are giving it to them and if 20 per cent want something else, we also offer that. But Doordarshan offers all these free. We are giving much more than DD. All the tennis in the world, all the football. What is your understanding of the Indian market ? The current problem is cable operators want to protect their pie, they don’t want to educate the consumer. You have emerging competition. You have escalating costs. You have a regulatory framework that is still undefined. Business is never a cakewalk. Our business is alive to all these realities. Some say direct-to-home transmission could solve all problems. I am willing to speak about it from the industry point of view. It is a technology which is inevitable. It has to come. It should come a
