What are the functions of Marketing Manager in Organisations?
What are the functions of Marketing Manager in Organisations? ROLE OF MARKETING MANAGER IS — based on identifying, anticipating and satisfying customer needs effectively and profitably. It encompasses market research, pricing, promotion, distribution, customer care, your brand image and much more. THIS ALSO INCLUDES *Market research to determine consumer needs. *Prototype product development *Product testing *Product development *Product planning *Pricing of products *Test Marketing *Developing marketing strategy *Development of Market Planning *Sales Planning *Distribution Planning *Advertising planning *Sales Promotions Planning *Merchandising Planning *Retail marketing *Marketing Research. *Customer servicing *Conducting marketing audit ALSO THE RESPONSIBILITIES INCLUDE *Review brand, its image and what it stands for *Consider the consistent use of a strap line in your advertisements *Launch a website and think about e-marketing and interactive website pages to add value *Adopt the
