What are the Focus sections?
The four rotating Focus sections take up one third of each issue. Network relates to marketing careers, students, entrepreneurs, corporate networking and recruitment. DigiGuide is a new one this year and it encompasses all things digital, from mobile and OOH Bluetooth enabled billboards, to microsites and blogs. Media Zone is for all those in ad land and focuses on creative in the marketing industry. One:2:One is all about direct marketing, including email, SMS, direct mail and data. Its a good idea to pitch your article at one of these Focus sections as you can be assured of a targeted audience. This year each cover of Marketing will display which Focus section is featuring for that month.
As of April 2009 we began running our ‘focus sections’ every month to ensure readers have a cross-section of all types of marketing every single issue. Each section provides in-depth analysis, commentary and insight. You are welcome to submit a by-lined article for any of these sections as all the content is written by industry experts as opposed to our features, which are written in-house. Article lengths must be 800 or 1200 words. Media & Advertising: Our focus on creative, agency comment and the world of media – including print, television, radio and out of home advertising. Some of the regulars in this section include Guerrilla Guide, written by our most popular contributor Geoffrey Bowll and Recipe of the Month, which showcases a highly successful campaign in a comprehensive case study that always includes in-depth results. We also look at events, retail and the key role that design plays in branding. Digital: We’re talking mobile, social media, rich media advertising, corporate b
