What are the first measures of the new TVE management?
In 2007 TVE acquired 55 Spanish feature films. In 2008 TVE will only buy 37. The policy is to increase the amount of money they will put in each film, but choose more carefully the films they want to support. TVE is confronted to a reduction of revenues. The advertising allowed on TVE has been reduced. In 2007 it was 12 minutes per hour, in 2008 it will be 11 minutes, in 2009 it will be 10 minutes and in 2010 it will be 9 minutes. Is there in Spain the same fragmentation of the TV landscape we see in other European countries? Yes, we will have for example DTT in 2011 and we are starting to see the effects. TVE has now four DTT channels, one of them being devoted mainly to animation with 12% of market share. Are the broadcasters obliged to invest in independent production? Yes, every broadcaster that broadcasts films to audiences younger than 7 years old, is obliged to invest 5% of his turnover in film production (3% in Spanish production and 2% in European production). This obligation
