What are the findings of IIMC survey conducted in 1996-97?
A comprehensive Baseline Survey on knowledge, attitudes and practices in rural water supply and sanitation was conducted during 1996-97 by the Indian Institute of Mass communication, Delhi, which showed that 55 percent of those with private latrines were self motivated. Only 2 percent of the respondents claimed the existence of subsidy as the major motivating factor, while 54 percent claimed to have gone in for sanitary latrines due to convenience and privacy. The study revealed that 51 percent beneficiaries were willing to spend up to Rs. 1000/- to acquire sanitary toilets. The study also documented the inter-sectoral and institutional linkages especially in the case of Midnapur in West Bengal where a collaborative effort among an NGO, the PRIs and the State Government had produced startling results.