What are the factors I should consider when choosing new stationery?
Stationery is public relations! A tastefully designed business card on quality paper stock is probably your single most important public relations investment. Simplicity and balance are essential when selecting your suite of stationery products. Too many font styles or unusual color combinations are distracting. The style of your letterhead paper should mimic the design of your business cards. Font styles – generally no more than two – should be identical on all your business stationery. Furthermore, if you choose to center-align your logo on your letterhead paper, then your business card also should reflect that positioning. Raised printing (engraving or thermography) is always preferable to flat printing. While engraved stationery is more expensive, it has a look and feel that is unmatched by any other form of printing.
