What are the essential qualities for an effective public broadcaster?
• Independence from political and commercial influences: freedom to broadcast comprehensive and accessible information so citizens can scrutinise the actions of the powerful and participate in decision-making • Accountability to the public ultimately, via parliament, but also through accessible and transparent reporting and complaints procedures • Distinctiveness in creating high quality programming which caters for both minorities and the mainstream • Market share sufficient users to justify public expenditure and to exert pressure on other broadcasters Credible investigative journalism, imaginative and creative programming take time. They require diligence, courage, integrity and independence, and adequate funding.
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