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What are the email addresses used for when they are required before entering an Event?

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What are the email addresses used for when they are required before entering an Event?

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If the photographer chooses to require email addresses (we recommend it), the email addresses are then added to a reminder email system that sends out emails when an Event is expiring, when a discount period is expiring, and when the Event has been on-line for more than three weeks. These reminders generate a significant portion of photographers’ sales volume.

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