What are the dominant values and principles in Ratcliff’s process?
The single most dominant value in the Ratcliff process is inclusion. Every aspect of our work includes a series of community outreach sessions and planning workshops. By engaging the users in the process – not just review of our work, but actual hands-on development of key concepts and relationships – we are able to generate ideas based on real experience. Because we develop a Basis of Design in a deep way with the users of their buildings, the Design Response tailored to this Basis of Design has the greatest chance of long-term success. This Design may be a plan for a new building, a renovation or a program designed to reduce environmental impact. By involving the users at every level of an organization, we find that there is a real investment and an ongoing commitment. How important is sunlight to human interaction? Sunlight is the key ingredient for sustaining life on earth. We all have a deep response to the sun and it is critical to our relationships with each other, our health an