What are the disadvantages of using Quantitative Research methods?
* collect a much narrower and sometimes superficial dataset * results are limited as they provide numerical descriptions rather than detailed narrative and generally provide less elaborate accounts of human perception * the research is often carried out in an unnatural, artificial environment so that a level of control can be applied to the exercise. This level of control might not normally be in place in the real world yielding laboratory results as opposed to real world results * in addition preset answers will not necessarily reflect how people really feel about a subject and in some cases might just be the closest match. * the development of standard questions by researchers can lead to ‘structural’ bias and false representation, where the data actually reflects the view of them instead of the participating subject. good luck!
