What Are The Disadvantages And Advantages Of Survey Method Of Research?
Strengths: Surveys are relatively inexpensive (especially self-administered surveys). Surveys are useful in describing the characteristics of a large population. No other method of observation can provide this general capability. They can be administered from remote locations using mail, email or telephone. Consequently, very large samples are feasible, making the results statistically significant even when analyzing multiple variables. Many questions can be asked about a given topic giving considerable flexibility to the analysis. There is flexibilty at the creation phase in deciding how the questions will be administered: As face-to-face interviews, by telephone, as group administered written or oral survey, or by electonic means. Standardized questions make measurement more precise by enforcing uniform definitions upon the participants. Standardization ensures that similar data can be collected from groups then interpreted comparatively (between-group study). Usually, high reliabili
