What are the different ways that people communicate online, compared to print?
It’s really interesting watching all the newspapers, traditional media, struggle with what it means. Obviously, some do it better than others. Some of the key items for us remain the issues such as it being immediate: it’s in your face, it can change at any time. If something happens you can tell people about it straight away, you don’t need to wait until the press rolls at four in the morning. You can update information very quickly. But it works the other way around as well: it’s incredibly demanding of content. Readers want it in the right way, right time and the right format, in their language. You cannot get away with expecting to get away with one information product to an entire marketplace thinking that that’s going to suit all of the people there. So things like the ability to personalise content on the website is incredibly important. There isn’t one marketplace; there are millions of marketplaces.
