What are the different ways that Google Checkout can provide merchants to offer coupons, gift certificates or discounts?
A. One tool that merchants can use is the Merchant Calculations API. It computes discounts after the buyer reviews the order. If this option is used, the customer will have the option to enter coupon or gift certificates codes on the Google Checkout Place Order page. This also requires the merchant to create and operate a fast, highly reliable web service to computer discounts (this service can also calculate tax and shipping costs). For more information, checkout the Merchant Calculations API page. Note: Merchants in the U.K. cannot yet use the Merchant Calculations API to calculate coupons or gift certificates. Another way is to use the Google Checkout Coupon Creator. It offers the following features: – You can specify a coupon code to identify the offer. – You can specify a discount value as an absolute amount (in dollars or British pounds). – U.S. merchants can also specify a discount as a percentage of the order total. The discount will be provided before taxes or shipping charges
