What are the different types of Web writing that ProEdit offers?
• Web Copy Writing—Web copy is persuasive. Web copy is the text on a site that gets your reader to do something. It may be a salesy product description next to a thumbnail image, written to persuade the reader to click through to make a purchase. • Web Content Writing—Web content is informative. Web content provides you with all of the facts that you want to know about … whatever the subject matter. For example, an article on your site is Web content. Your company’s customer service terms and conditions are Web content. Your site’s FAQs are Web content. White papers are Web content. The “how-to” instructions for your X12 Rotoconductor Phototron are Web content. • SEO Web Content Writing (Writing for search engines)—On the Web, your content needs to be search engine friendly. This means that your content needs to be tailored or “optimized” for search engines. By optimizing for particular keywords, in conjunction with a search engine optimization project, your Web page will show up highe
