What are the different types of Logos?
Symbol/Icon Driven – Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product. They use imagery that conveys a literal or abstract representation of your organization. Text Driven – A logotype, commonly known in the design industry as a “word mark”, incorporates your company or brand name into a uniquely styled type treatment. Type fonts come in thousands of possible variations, shapes, sizes, and styles, each conveying a slightly different impression upon your intended audience. Font treatments can also include hand-drawn letters, characters or symbols that have been rendered in such a way as to intrigue the eye and capture interest. Combination Marks – Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about.
