What are the Different Types of Advertising Services?
Advertising services provide a way for a company or individual to inform the public about a product or service they want to sell. Advertisers hire establishments, such as ad agencies or marketing companies, to sell a client’s product or service to the most likely buyers. Advertising services can include consulting, creating, and producing the actual ads; media placement; and account handling. Full advertising services often begin with defining an advertiser’s target audience, or the demographic profile of consumers most likely to buy their type of product. These statistics usually include age group, gender, education level, location, job type, income, and family living situation. Knowing these facts better enables agencies to come up with a plan to sell the product to a specific audience. This up-front work eliminates wasting time and money advertising to people who would not be interested in the product.
