What Are The Different Skills Required For Effective Mass Communication?
Mass communication is the type of communication that is on a really large scale as the ones playing the part of the receivers are in a large number. For this reason, the sender in the context of mass communication would be catering to the feelings of the masses and harmonizing his skills with their convenience in receiving and comprehending the message and later on sending a response. Out of all the skills that are required for ensuring the effectiveness of mass communication one should work upon ameliorating the ability to use the media in such a way so as to gain an optimum level of utility out of the opportunity of addressing such an enormous audience. Moreover one should also enhance the capacity to control the media along with the ability to channelize the benefits that it provides in the direction that would suit the sender the most. Other than that, one should develop the skill of avoiding the peril of tabloid journalism and the fear of deviation from the initial rationale as a
