What are the different file formats for?
The EPS file is a vector version of your logo to be used for large scale and high-resolution print applications like signs, billboards, ads, packaging, mailers, silk-screening, and business cards. To open and change this file you will need professional design software like Adobe Illustrator or Macromedia Freehand. Your print shop will have this software. The JPG file is a high-quality “bitmap” version of your logo that is best for use in online applications like websites, email, and Microsoft Office templates. It will look good on screen, but is not recommended for off-line use. The GIF file you receive has a transparent background and is best for online applications where the background color is something other than white. This file is also great for use on invoices and other documents in Quickbooks.