What are the differences in the distribution channels, delivery operations, and marketing strategies in these markets?
In Singapore, we have a wide distribution network of some 3000 distribution points which helps us to reach out to more consumers on a daily basis. Our distribution team’s dedication and hard work through the wee hours of the night and early morning help to ensure only the finest quality breads reach our consumers by delivering Gardenia’s home-baked bread fresh daily to all our outlets 364 days a year, and for selected supermarkets where demand is high but space is a constraint, we even arrange for a second delivery in the day to replenish our bread stocks. In terms of marketing strategies, product innovation and development is a key area that helps us keep up with changing consumer demand. Our products undergo several rounds of stringent product testing before finally reaching the market place. Gardenia is now one of the most widely distributed brands of packaged bread in the Philippines. The company’s distribution network, which initially focused on covering the Greater Manila Area an
