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What are the differences between “Merchant Location Account” posting and “Personal Account” posting?

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What are the differences between “Merchant Location Account” posting and “Personal Account” posting?

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Personal Accounts are for general users who want to sell their own personal bikes and/or bike equipment while Merchant Location Accounts are for store owners who would like to advertise their store on the internet. Both Personal Accounts and Merchant Location Accounts are free, however, only Personal Accounts users are eligible for “Swag of the Month” contests. Merchant Location Accounts are limited to ten postings at any given time.

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