What are the differences between marketing with new media and more traditional avenues?
The major difference between the social media and traditional media is how messages are delivered and consumed. Traditional media delivers a single message through one-way communication to the largest audience possible. It can deliver that message through any number of media, but that one message goes out while the advertiser waits and “hopes it sticks”. Social media delivers several messages through two-way communication to an audience that is interested in the brand. Those messages may be delivered through blogs, Twitter feeds or Facebook posts, but the goal of each message is to generate a response from the user.
