What are the differences between Marketing and Sales?
Well sir, marketing is an activity which is totally customer oriented where as sales is profit oriented activity. In marketing we try to fulfill the needs and demands of customer by manufacturing the products of their needs where as in sales we provide the products or services anyhow to the customer to manage the money or contracts in its return. 4. Name the various methodologies used in the marketing research? There are basically two methodological process used in the marketing research. They are Qualitative Approach and Quantitative Approach. 5. What are the various roles of a Market Research Analyst? The various roles are: Defining the marketing problem, Enumerating the controllable and uncontrollable decision factors, Collecting the relevant information, Identifying the best alternative, Developing and implementing a marketing plan and Evaluating the decision and the decision processes. 6. What do you mean by Brand Equity Research? Brand Equity Research is the conclusion and the ef
