What are the differences between Display URL and Destination URL?
The Display URL is shown on some advertising creatives. This IS NOT the URL that someone will go to when they click on your advertisement. The Destination URL is the URL the person will go to when they click on your advertisement. For an effective campaign, sometimes it is better to link directly to the product or service featured than to let your visitor hunt for it within your site. You can also use this area for a Tracking URL.