What are the differences between a QMP Institute Workshop and an Executive Workout?
Workshops are usually one-day, open-enrollment standard programs open to the general public. They comprise either a QMP market strategy process or a QSP sales process. While there are elements of both sales and marketing principles in each program the emphasis is different. QMP market strategy workshops emphasize strategy and business development, while QSP workshops emphasize sales skills and sales process improvement. Workshops are regularly scheduled through The QMP Institute and other regional executive education venues. Workouts are typically client-specific and involve the executive management team of a division or company. They not only train the team in the QMP market strategy creation and QSP sales processes, but also address and develop answers to the specific market strategy and sales challenges faced by the firm. Workouts are customized to the company situation and the specific challenges to be addressed. They are typically two-days in length.
