What are the design characteristics of Baume & Mercier watches?
I would say that they are original and classical at the same time, comfortable and affordable, timeless and yet fashionable. We don’t follow fashion in the strictest meaning of the word but this market pushes us to be more creative while remaining in a niche that customers mustn’t get tired of. What achievements are you the proudest of? All of course! I particularly like the Classima Executives, which is an automatic chronometer with very pure, contemporary lines. This piece appears quite simple but in the end it wasn’t so easy to design. The simplest watches are often the most difficult to design. I’m also very proud of the Riviera XXL with its rubber strap. It represents the outcome of work on one of the brand’s mainstays. It’s a real challenge transforming a brand icon and this model, which we designed in a bit of a rush, was retained by the marketing department which then turned out to be a huge success. Finally I can say that I’m also very proud of all those that will never be lau
