What are the definitions of Interviewer bias and Social desirability in Sociology?
Interview Bias Opinion or prejudice on the part of an interviewer, which is displayed during the interview process and thus affects the outcome of the interview. In research interviews, it is necessary that the interviewer conduct the interview with total objectivity, so that respondents are not influenced by any outside source in their responses. For this reason, interviews should be conducted by well-trained and qualified interviewers. http://www.answers.com/topic/interviewer… Social desirability bias is a term used in scientific research to describe the tendency of respondents to reply in a manner that will be viewed favorably by others. This will generally take the form of overreporting good behavior or underreporting bad behavior. The effect is common within the fields of medicine, psychology and the social sciences.
