What are the current dynamics of CSR around the world?
In the beginning, CSR activities were often a reaction to the pressure of various stakeholders. At best, companies established small departments to try to comply with standards. Now, CSR is not a topic only within one department; it must be on the agenda of the company’s top executives. CSR increasingly drives strategic decisions, as it is not a mere meeting of standards and requirements but a win-win strategy that has a positive impact on both society and the bottom line of the company. How can CSR be a differentiator? CSR is truly an opportunity to differentiate your company. That means you must constantly be dynamic and innovative, as competitors continue to increase their CSR efforts. Today’s more globalized business environment presents additional challenges. The mobility of goods and services has led many organizations to leave their home countries to expand their business to other nations. CSR must therefore extend to all of a company’s operations, not only at home but also in a
