What are the cultural dimensions of globalization?
(11) In addition, a global culture has emerged and spread to almost every corner of the planet. Embedded in this global culture is the assumption of the superiority of Western culture, a culture forged and carried forth by the power of whiteness, patriarchy and colonialism. It is a culture marked especially by signs of consumption. Many of these signs of consumption emerged, at least initially, from the United States. They provide worldwide cultural aspirations, especially among the young. But because of the growing gap between rich and poor, these often-unattainable aspirations result in frustration and social disintegration in poor communities. (12) The cultural hegemony of the West (and the U.S. in particular) seems to also break down forms of art, music, and even language in local cultures. For example, U.S. Pop Culture is marketed to the world and attempts to replace indigenous traditions in places like the Altiplano of Bolivia and Peru. Western culture’s primary emphasis on indiv
