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What are the criteria for the success of Arabic television?

April 26, 2017Arabic criteria success television

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What are the criteria for the success of Arabic television?

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It would have a significant impact in terms of ‘reach’. We want to reach people who consume news and enjoy talking about it. Our research shows that although online and radio reaches many of these people, some now only consume their news from television. Add to that the difficulties of distribution in some areas, such as North Africa where we do not have an FM presence and Egypt where our medium wave signal is poor. Television will make it possible to reach people we currently do not.Five years after launch we aim for a significant share of the market with significant audiences among influential opinion formers and decision makers. High ratings would be expected for trust, objectivity, relevance and quality of news coverage – as well as for innovative and interactive programming – compared to other international television in the region.