What are the criteria for becoming a Zildjian Artist?
Zildjian created the concept of “Artist Relations” in the 1930s when Avedis Zildjian began working directly with the great drummers of that period to create new sounds. His son, Armand, followed in the 1940s and onward, and today Zildjian’s Artist Relations Program is the industry standard and an important aspect of our company. Through our program, Zildjian is able to work with many of the world’s leading drummers and percussionists to gain valuable insight in order to create new instruments and sounds. Our Artists promote Zildjian in a variety of ways and lead the company to the newest music as it is happening. The criteria for evaluating new Artists includes a high profile playing situation, which provides maximum exposure for Zildjian. It also includes, but is not limited to, a record released on a major record label that is charting on Billboard’s Top 200, a video in heavy rotation on MTV/VH-1, other TV exposure and headlining a major tour. Our Artist Relations Program is geared t
