What are the criteria and business value to an organization for selecting CIQ over the other similar standards in defining the organizations baseline architecture?
If your organization wants to use name and address not for just postal services, but also for other purposes as well (e.g. customer profile management, contact management, employee information, CRM application, customer identification, name and address parsing and validation, etc), then CIQ is the best choice as it is designed to accommodate all these applications. If your organization wants to use name and address standard that can be extended to other party information (e.g. telephone, fax, email, URL, customer id, customer relationships, etc.) that are unique to the customer, then CIQ is the best choice.