What are the core challenges that you face in the digital marketing space in India?
There are constant challenges that we face irrespective of the region and that is no different for India. The first challenge that we face here is that we are in a fast moving market that has more and more demands. We’ve got new type of competitors all the time and it’s not just traditional direct marketing agencies. There are new digital shops that are starting. Apart from that, we constantly face the challenge of clients who are looking for more, better, faster services. We also face the challenge of finding good people. There is always a lookout for new people particularly in the area that is new and growing. Direct marketing is not a highly developed area of marketing communications yet. So there is not as large a talent pool with specialists skills in this area as you would find in the traditional advertising. While we do have a good set of people here, there is never enough talent when you’re a growing agency. We are always looking for more. We also face the challenge of finding
