What are the contents of Visilogs balanced scorecard?
Likely possibilities are: • The financial perspective measures how much of operating income and return on capital results from charging premium selling prices. • The customer perspective measures the percentage of revenues from new products and new customers. • The internal business process perspective measures the development of advanced manufacturing capabilities to produce custom products. • The learning and growth perspective measures new product development time. Of course, Visilog also uses some of the measures in Chipset’s balanced scorecard, such as revenue growth, customer satisfaction ratings, on-time delivery rate, and employee satisfaction ratings. • Features of a good balanced scorecard include: • Each measure in it is part of a cause-and-effect chain, from strategy formulation to financial outcomes. • It helps communicate the strategy to all members of the organization by translating the strategy into a linked set of understandable and measurable operational targets. • It
