What are the considerations for site and/or market selection?
Consider “destination” areas with good visibility, easy access and located near other destination points—fast food, grocery, bank and convenience-related stores. Traffic counts of at least 15,000 to 20,000 cars per day and a relatively large registered vehicle population are key to supporting the business. Your local municipalities and real estate consultants may offer site analysis and recommendations. Market demographics that can be provided by your Texaco Xpress Lube sales specialist play an important role in determining your business site. You’ll want to consider the average household income, age, profession, gender and general lifestyles and attitudes before launching a site. Also, consider economic changes such as highway development, housing growth or other long-term trends.
