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What are the Conscious Consumption Indicators?

April 26, 2017conscious consumption indicators

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What are the Conscious Consumption Indicators?

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The Akatu Indicators for Conscious Consumption (ICCs) help consumers identify their status of consumption consciousness using a questionnaire with 50 questions on values and behaviours divided into seven topics. The answers permit consumers to compare their status of consumer consciousness with that of the Brazilian population average, the benchmarking of the Brazilian population, the community to which they belong and with themselves over a period of time.