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What are the cons of advertising in a local newspaper?

Advertising cons local newspaper
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What are the cons of advertising in a local newspaper?

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2 Answers

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Only local citizens can view your listing, unless the paper has a website that a vast number of nonlocal people actually visit.

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SageONESYSPartner ONESYS

Comparatively high cost

Reach local market only

Readership may not match your target market

Short shelf-life (unless there is an online version too)

Not very green unless it is printed on 100% recycled paper

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