What are the components of the TRUSTe EU Safe Harbor Privacy Program?
There are two main components to the TRUSTe EU Safe Harbor Privacy Program. They include: • Web Site Privacy Certification and Oversight: Similar to the current TRUSTe Privacy Seal program, TRUSTe will provide a certification program for data gathering and dissemination practices conducted via a Web site. The Web site privacy program will include enforcement of privacy policies – through quarterly monitoring and seeding — as well as the TRUSTe Watchdog Alternative Dispute Resolution mechanism. • Online and Offline Dispute Resolution: As a requirement for companies to meet the safe harbor privacy framework set forth by the Department of Commerce, TRUSTe will provide an alternative dispute resolution mechanism for Web based and offline privacy-related disputes. Under the requirements of the TRUSTe EU Safe Harbor program, all companies must seek certification for the Web site privacy practices as a prerequisite to consideration for the offline dispute resolution program.
