What are the components of a business plan executive summary that would help me appeal to angel investors?
Thanks so much. A. It is often said that people develop lasting impressions within the first 10 seconds of meeting someone new. The same can be said for individuals who read executive summaries. Harsh but true, if the first page of the document fails to stimulate interest; the potential investor will just click elsewhere or move on to another investment proposal. While I appreciate this is sobering to entrepreneurs, the good news is anyone can prepare a persuasive document. It’s more about content choices than style. Big words and long snake-like sentences are not required. Before we review how to prepare three pages of brilliance, it’s important to consider the expectations of your target audience. In my experience there are two primary types of individual angel investors: “sophisticated angels” and what I like to call “sideline angels.” Sophisticated angels are generally active in the venture community, make at least one venture investment a year, and may belong to an angel investmen
