What are the common myths about art as an avenue for investment?
Today people think of art as a very lucrative sector. Naturally, new entrants (includes buyers, sellers as well as the artists) to the art scene have very unrealistic expectations. I am talking about valuations and price realisations here. Unfortunately, this is justified to some extent due to the speculative tendency prevalent in todays Indian art market. But any person who wishes to be in the market for the longer term will realise that the art business is like any other business. It requires perseverance and commitment. Considering that art is creative, are there metrics that help one decide what to invest in? There is no specific metric and as such the demand and supply determines what sells and what does not. Art is subjective but one can distinguish between good and not so good quality art, but again buying preferences are also based on ones personal liking and budget, irrespective of the quality of the work or the name of the artist. We have heard about the menace of fakes in th
