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What are the characteristics of Harley Davidsons target market?

April 26, 2017characteristics davidsons Harley market models Motorcycle motorcycles target Transportation

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What are the characteristics of Harley Davidsons target market?

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For the most part the people in said target market like to ride motorcycles. Others in the target market may not ride but perhaps like to wear licensed merchandise like Tshirts with the H-D logo. Such licensed merchandise brings in revenue just like motorcycle sales and service.