What are the characteristics of a successful online toy business?
With any business online you have to have an integrated fulfillment and distribution system all in one place. You have to focus on the back end as much as on the front end, and finally, you have let people know you exist with a good marketing campaign, which is especially important when it comes to toys, since they’re more seasonal than other products. When it comes to specifically selling toys on the Net, you have to first be able to manage your inventory — selection is critical. Customer service is also a critical element because toys tend to be bought as gifts, especially online, which means that customers need to receive their purchases in a timely manner. Finally, it has always been my belief that you need to offer more than just price-competitive toys that are also sold by the competition. It’s important to sell new and unique toys, even private-label products if possible. Q: How do you plan on doing this with [your new company], AreYouGame.com? A: The plan is to make AreYouGame
