What are the characteristics of a good web site?
The key to successful marketing on the Internet is a professionally designed web site. • Appearance An aesthetically appealing web site is what attracts and keeps a prospective customer’s attention. It is a full colour statement of your business image. We can utilize your existing company logos or custom design new ones. • Layout The reader needs to be able to access information quickly and easily. Improper layout and technical errors can cause the potential client to leave confused or frustrated. Quite simply, reading on the web is different than reading from printed materials, and this affects how web site text should be written. Below are some writing tips that address the differences. Tips for layout: • Less Text, Way Less Text • Studies have shown that people read 25% slower on screen than on paper. Short sentences and small paragraphs make pages easier to read at this pace.
The key to successful marketing on the Internet is a professionally designed web site. • Appearance An aesthetically appealing web site is what attracts and keeps a prospective customer’s attention. It is a full colour statement of your business image. We can utilize your existing company logos or custom design new ones. • Layout The reader needs to be able to access information quickly and easily. Improper layout and technical errors can cause the potential client to leave confused or frustrated. Quite simply, reading on the web is different than reading from printed materials, and this affects how web site text should be written. Below are some writing tips that address the differences. Tips for layout: • Less Text, Way Less Text Studies have shown that people read 25% slower on screen than on paper. Short sentences and small paragraphs make pages easier to read at this pace. If content is being adapted for the web from print materials, it should be pared down to about half as much t
