What are the characteristics of a FairMail’s product?
FairMail cards have 3 main characteristics: beauty, originality and fair-trade: Beauty: we see the quality of the photo and the card as the first and most important aspect of our product. Fair-trade is good, but even better if it can compete in popularity and quality with the regular market. FairMail offers cards with universal beauties & themes so that you can find a suitable card for every occasion. Originality: a photo card made IN a developing country BY its local youth is a new product on the card market. FairMail cards are 100% Peruvian/Indian. The photos are made by Peruvian/Indian teenagers: former street children that now live in a boy’s home and teens living as garbage recyclers near a city dump. The cards are printed in a print shop in Trujillo, Peru. It’s just the Dutch initiator and manager that isn’t Peruvian about this product! Fair-trade: FairMail cards are fair trade because we involve underprivileged teenagers in the card production process. We offer these youngsters
