What are the challenges you face in promoting France in the Indian market?
With the growth in the economy, the Indian market is bound to grow. So our prime focus is to keep pace with the rapid growth that takes place here in India. Our priority is to ensure that Indian visitors that travel to Europe, France should not only be a destination as part of the European circuit but a destination in itself and that is our long term priority. As for the mid-term we want to increase the number of overnight stays in France. We want to ensure that the Indian visitor spends a greater duration of their stay in France as France is not just Paris and the French Riviera- there is Normandy, Brittany, Bordeaux and many regions especially for the repeat traveller. Our first step is to consolidate the existing regions that people visit. We would like to create awareness amongst the media so that write about the places and what they have to offer. After consolidating Paris as a destination and the French Riviera, we would like to create awarness of wine tourism in places like Bord
