What are the Campari Groups products?
Campari’s product portfolio spans three business segments: spirits, wines and soft drinks. In 2003 the three segments contributed to consolidated net sales for 65.5%, 13.9%, and 19.6% respectively. The group’s brand portfolio includes a combination of strong international brands, such as Campari, Cinzano, SKYY Vodka and Cynar, and leading local brands, such as CampariSoda, Crodino, Aperol, Aperol Soda, Biancosarti, Sella & Mosca, Zedda Piras – Mirto di Sardegna, Barbieri liqueurs, Mondoro and Enrico Serafino, Lemonsoda, Oransoda and Pelmosoda in Italy, Ouzo 12 in Greece and Germany, Dreher, Old Eight, Drury’s and Liebfraumilch in Brazil, Gregson’s in Uruguay and Riccadonna in Australia and New Zealand. Campari’s portfolio includes SKYY Blue, SKYY Sport and Campari Mixx, leading brands in the new Ready-To-Drink market in the US and Italy respectively. Campari also has strong relationships with a number of other leading beverage producers and distributors. These provide the group with ac
