What are the business benefits of a unified communications approach, and what are the particular challenges that need to be overcome for the promise of this solution to be realised?
Mark Deakin. The main business benefit is something I call streamlined communications. This is jumping from one medium of conversation to another. Imagine someone left me a voicemail, I then want to be able to click on a button and to phone them back easily rather than having to manually type their number into the telephone. If we then start to talk over email, I want to be able to take it from an email and convert it over to an IM conversation easily without having to figure out that person’s IM address. What we try and do is make it easy to jump from one media to another. The biggest problem is linking all those distributed systems. So the reason that you haven’t been able to do that until now is because the telephony world and the desktop world have been very much separate. So what we’re trying to do is stop the telephone being on its own island and bring it back onto the desktop where quite a lot of people spend their time. CXO. What kind of emerging technologies are driving that c
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